Frazer & Co. is a brand evolution company. We use strategy & design to prepare organizations for their next big move.

Our Process

Order matters.

The problem many growing companies run into in development is trying to do too many things at once. Our process is singular and vetted through hundreds of successful brand evolutions over the past 8 years.

Audit

Audit

We assess all existing visual and verbal artifacts currently in use for your company, and begin to decide what to bring forward and what to leave behind.

Strategize

Audit

We carefully create a forward plan detailing any and all assets that will need to stay as-is, be updated or completely re-designed as we begin to implement your evolved brand.

Create

Audit

Before creating a style guide, it’s important to start making things. Invaluable discoveries will unfold as we create tangible deliverables—we will use these findings to inform your design system.

Standardize

Audit

The fruits of our research and development will be compiled into a simple and effective Brand Guidelines, which your company will use as a visual and verbal beacon throughout various growth stages.

Services

Disciplines

01

Consultation

We will assess everything you have and present you with a clear path into the future—creating a forward plan that tells you what to leave behind, what to take with you, and what to build as you grow.

02

Identity Design

We will create all the visual artifacts you need to represent and amplify your brand story: Logo, Color, Typography & Iconography.

04

Naming & Verbal Identity

We will help you name your organization, and create the verbal language and tone that you will carry forth with you into your new era.

05

Design System & Guidelines

We will create all the rules needed to share your brand language with your team, collaborators & partners—keeping things crystal clear so that nothing is lost in translation.

06

Design Deliverables

We will use your new or existing design language to create any necessitated designed objects within our prowess: Website, App, UI/UX System, Digital or Print Ads, Product Branding, Apparel, and more.

Frazer&Co.
Frazer&Co.
Frazer&Co.
Frazer&Co.