Graff is a combo hardware/software product that uses electronics embedded in a golf ball to gather data on every shot. The task was to create and champion their design system and grow brand awareness en route to seed investments and product launch.
Client
Graff Golf
Role
Brand Strategist & Design Director
Year
2021
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Challenge
Creating a brand strong enough to last, but malleable enough to grow with a new company. The brand elements of Graff are simple and bold on purpose—their purpose to serve as building blocks for the business.
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Process
Because of the inherent fast-paced culture of the startup world, our process was to create minimal rules out of the gate, and slowly add complexity to the brand guidelines as we began making things.
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Results
We were brought in when the company had 3 founders. Graff now has 5 employees, has raised over $2M in seed funding, and is poised to launch in early 2025.
