MarketBloc is an innovative platform that uses generative AI to automate branding and marketing services for startups. The platform guide is a brand mascot named Rex, who is a staple of most expressions of the brand language both within the platform and externally.

Client

MarketBloc

Role

Creative Director

Year

2024

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Challenge

Developing a brand language and platform UI simultaneously meant maximum collaboration between every member of the team so that visual and verbal cohesion were maintained.

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Process

Since the brand mascot Rex was to be an omnipresent guide, we opted to first nail down his origin story, personality and manner of speech—and then set rules for his engagement level at every stage of the brand experience.

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Results

Using our brand language & platform design, MarketBloc far exceeded their seed investment goal and were also accepted into TechStars.

No items found.

MarketBloc

Challenge

Developing a brand language and platform UI simultaneously meant maximum collaboration between every member of the team so that visual and verbal cohesion were maintained.

Process

Since the brand mascot Rex was to be an omnipresent guide, we opted to first nail down his origin story, personality and manner of speech—and then set rules for his engagement level at every stage of the brand experience.

Results

Using our brand language & platform design, MarketBloc far exceeded their seed investment goal and were also accepted into TechStars.

More.

AXE

AXE

Sophomore

Sophomore