AXE
Special effect.
In a sea of strict brand guidelines, we helped AXE create a visual language for an inherently un-strict ad campaign, The Axe Effect. The idea was simple: Find our ambassadors through hyperbole and clever writing.
Contributions
Design Strategy
Copywriting
Systems Design
Color Theory
Photo Editing
The copy is fun and deliberate and often reflects the product type.
Rifton's open type options can be used to create letterform variance and intrigue.
The color shades are also used to emphasize pertinent portions of statements.
The great outdoor.
Some sort of clever paragraph about applying the design system to OOH.
Something about how cool the campaign is and how fun it was to work with The Martin Agency and maybe a testimonial or something.
Hear from us from time to time.