FarmWise

FarmWise is a future-facing farming technology company based in northern California. Their 3-bed weeding machine, Vulcan, is an AI and machine-learning enabled tractor rig. They were in need of branding assets to help amplify their product & values in an effort to cultivate a new crop of clients among the California farmlands and beyond.

Client

FarmWise

Role

Design Director

Year

2023

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Challenge

FarmWise needed a design language rich enough to stand out, but simple enough to be applied by their highly-active outreach team. This meant pitch-proofing all design elements and creating intuitive design system principles.

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Process

The project began with a forecast into the materials FarmWise would be producing in the coming year, evolving the design of those materials, and then moving those design discoveries into a brand guidelines and templating process.

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Results

Since the brand development, FarmWise has announced 2 major tech partnerships, several new hires and begun to expand its sales and distribution to a larger radius of the U.S. west coast.

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More.

Reprise

Reprise

Sophomore

Sophomore

FarmWise

FarmWise