Client
Graff Golf

Roles
Head of Design
Head of Marketing

Services
Brand Identity
Brand Strategy
Product Design
App Design
Webite Design
Copywriting

Accolades
$128k funding raised to date through various marketing efforts.

Brief
Sophomore approached us with an idea for a simple visual identity system that could help bring their brand and physical space to life.

The system needed the ability to work in very small spaces as well as pattern-heavy, type-driven executions given that their produced assets vary so dramatically.

The co-founders of Sophomore were very intrigued by South American art, particularly Incan tapestry patterns that featured vibrating concentric lines.