Breathing new life into a beautiful penguin exhibit.

Client
The Maryland Zoo

Agency
Mission Media

Director
Todd Harvey

Role
Design Director

The Maryland Zoo recently became home to the largest African Penguin population in the eastern U.S.

They wanted to compliment their newly-rennovated space with a design system that would alert potential visitors of the exhibit.

We silhouetted bold photos of the penguins set on vibrant backgrounds to celebrate their African roots.

Combined with strong messaging and typography, we created a design system that amplified the exhibit among the local population.

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The palette was comprised of 4 main gradients,
interspersed throughout different media types.

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