Creating a visual language for Type E.

Director
Brian Collins

Role
Designer

Client
E*TRADE

Agency
Collins

E*TRADE's Type E campaign challenged consumers to relate to a persona that was a spin-off of Type A.

The campaign lacked a focused design direction and we took the opportunity to amplify some of the client's existing visual strengths.

We found the asterisk to be a potential point of interest within E*TRADE's existing brand identity, and used this glyph to inform the layouts needed for the campaign.

The combination of the asterisk, bright colors and strong photography took us to a territory we felt Type Es could relate to.

 

ETRADE_Project-14ETRADE_Project-14
ETRADE_Project-18ETRADE_Project-18
Billboard 0045 2016-04-10aBillboard 0045 2016-04-10a
ETRADE_Project-17ETRADE_Project-17
Magazine 0408 2016-04-11_1Magazine 0408 2016-04-11_1